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Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]

The infographic categorizes the marketing/media mix into owned, earned, and paid media. “Owned” refers mainly to company- or brand-owned websites and blogs that are rich in content and optimized for mobile and desktop browsing so that potential leads …
http://www.marketingprofs.com/chirp/2016/31085/media-channels-the-brightest-b2b-marketers-use-to-drive-leads-infographic

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