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Social Platforms Are Adding Buy Buttons Because That’s What Gen Z Wants

“Social media has emerged as a real disruptor in targeting Gen Z shoppers, who are true digital natives,” said Jill Standish, senior managing director of Accenture’s Retail industry practice.
http://apparel.edgl.com/news/Social-Platforms-Are-Adding-Buy-Buttons-Because-That-s-What-Gen-Z-Wants109040

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