How social media has changed our lives
Social media is an essential part of my daily life; frankly, I couldn’t imagine life without it. Whether you intend to admit it or not, social media plays a massive role in many people’s lives. Sometimes it’s hard to realize how much our lives have changed until we stop and see how different things are contrasted to five or […]
What is digital marketing?
At a high level, digital marketing describes advertising with digital channels such as search engines, websites, social media, email, and mobile apps. Utilizing these online media channels, digital marketing is how companies advertise goods, services, and brands. Customers rely heavily on digital means to research products. For example, Google Marketing Insights discovered that 48% of consumers begin their research on search engines, […]
What is the purpose of email marketing?
What is an email advertising? Email advertising and marketing is direct and digital advertising and a powerful advertising channel that uses email to promote a business’s services and products. It can be integrated with advertising and marketing automation to inform consumers of the most up-to-date products and offers. Different sorts of email advertising and marketing […]
Inbound marketing tactics to attract new leads
Inbound (content) marketing costs 62 percent less than traditional marketing and generates three times as many leads, according to Demand Metrics. The report can be incredibly discouraging to see your competitors drive more web traffic and higher sales. To plan and implement a profitable inbound marketing strategy, you need a sobering analysis of your acquisition […]