Generative Engine Optimization (GEO) – Industry Adoption, Effectiveness, and Credibility
Introduction “Generative Engine Optimization” (GEO) refers to adapting digital content for AI-driven search engines and assistants. The term was popularized by a January 2025 Forbes Agency Council article touting GEO as “the future of search”, envisioning a world where users receive rich, AI-generated answers (with text, images, etc.) instead of traditional link lists[1]. In essence, […]
The Future of Digital Marketing: Predictions for 2022 and Beyond
Content Marketing the digital marketing landscape is changing so frequently and so dramatically that it’s virtually difficult to imagine what the future of digital marketing might hold. In the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing evolves from its infancy into a powerful marketing […]