The Ultimate Guide to Paid Advertising: Google Ads & Facebook Ads
Paid advertising is one of the most powerful tools for businesses to drive traffic, increase conversions, and boost visibility online. At Appledew UK, we specialize in helping brands scale using the two dominant advertising platforms: Google Ads and Facebook Ads. What is Paid Advertising? Paid advertising refers to online campaigns where businesses pay platforms like […]
Don’t Let Your Cart Get Away! Exclusive Deals Inside – Act Fast
Abandoned carts are a common problem for online retailers. It refers to the situation where a customer adds products to their cart but leaves without completing the purchase. According to research, the average cart abandonment rate is around 70%, which means that for every ten customers, seven of them leave the site without making a […]
Marketing vs. Advertising: What’s the difference and which one is right for my business?
When you hear ‘marketing’ and ‘advertising,‘ do you think they’re the same? Some marketers use these terms interchangeably, referring to marketing and advertising as “advertising.” However, the truth is that these two concepts are pretty different. Related, but different. It doesn’t matter if you know the difference between organic and non-organic foods, but knowing the […]
Website Redesign Strategy 2.0: Beginner’s Guide 2022
Let’s start by getting straight to the point! Website redesigns come and go, but most companies continue to use the same website redesign strategy. A Traditional web design agency treats websites as though they are finished after a couple of months and require no further attention. In reality, however, you should treat your online presence […]