The difference between click rate and click-through rate, and why it matters
Client development, ROI, open price, click rate, click-through rate, email deliverability rate. an email marketer deals with many e-mail marketing metrics. Nevertheless, having a solid grasp of click price as well as click-through rate should be an online marketer’s top priority. Why? New email advertising and marketing fads suggest that open rate is no longer […]
How to use email newsletters effectively for marketing
These days, there are many ways to reach a customer. And also overwhelming. The possibilities are nearly endless between social media, display ads, and direct email newsletters. How do you decide which marketing network to focus on? Advertising email newsletters have been around for decades. While receiving these emails was a novelty initially, our inboxes […]